THIS TECHNOLOGY IS NOT OUT OF REACH
For 20 years, Dominique Curchod Communication has been developing highly sophisticated distribution systems at both the relational and technical levels allowing its customers' topics to be offered and broadcast right around the world.
One of the first requirements of Dominique Curchod Communication's customers is learning how to control communicationin the field of Television. The commercial customers and federations for whom we work are often able to control print media but often find televisual media a stumbling block or are even completely unable to act if considered at an overall level. This is becoming increasingly complex with the start of a convergence between internet and television.
Paradoxically, it is increasingly necessary to understand the mechanics of this.
Although it is true that these media are more complex than print, there are a number of ways in which this kind of communication can be managed. This simply requires an understanding of the distribution process,editing rules, all the links in the production and distribution chain as well as the systems for measuring and assessing results.
ACTING ON THE SPECIFIC REQUIREMENTS OF EACH CASE
Each case requires a detailed analysis of its potential editorial strategy before deciding which type of broadcasting media should be used.
Our customers use our expert consultancy services for this very specific field which makes up the distribution, use and broadcasting of images through television. Dominque Curchod Communication works on the basis of market research, events, situations, marketing and advertising and on annual action plans.
SERVICES OFFERED BY DOMINIQUE CURCHOD COMMUNICATION
An analysis of the events and initiatives planned for the customer, by identifying the possibilities of broadcasting for television or internet, according to territory, TV channel, site or event. Some events are unsuitable for television broadcasting: our job also involves explaining why.
- Suggesting events or editorial concepts based on the communication line or the customer's timetable.
- An analysis of the production, cover, distribution and budget proposals from suppliers or internally.
- Proposing appropriate resources, therefore an investment with regard to possible returns: there is no point in producing formats that will not be used.
OPERATIONS
- Regular meetings with the marketing, advertising, PR, sales managers
- Analysis of communication files
- Analysis of marketing plans and their implementation into television productions
A FEW EXPLANATIONS ABOUT THE WORLD OF INTERNATIONAL TELEVISION:
MORE CHANNELS, MORE OPPORTUNITIES
The company started operations in 1990. Since then digitalisation and along with it the multiplication of channels both in type and number, has given image broadcasting increasingly wider importance. Internet is merging and will merge even more with television as we know it today. Beyond the simple distribution of traditional hard-copy communications, we know that the next few years will be characterised by an intensification in the broadcasting and use of images as well as their distribution on all types of media
A REVOLUTION IS IN PROGRESS
The convergence of television and the internet is leading us towards a society where the role of the image will be essential. Images need to be associated alongside traditional writing. Contact channels will be the same both for writing and for images.
A segmentation and fragmentation of the contact market is in progress in parallel with this technological evolution of convergence.
The contact medium may be unique, meaning there will be direct contact with the end customer.
Contact and communication media are being created and are evolving. They will not necessarily be those of today either in their format or their structure.
The trends we can see today in the world of telecommunications, publishers and television are confirmation of the changes underway: this involves a new deal of the cards.
The time we are living through will be seen in the future as one of a giant revolution comparable to the industrial revolution or the birth of the printing press.
Without wishing to stress this analysis, it is essential today at every level that these mechanisms are understood. This firstly enables communication requirements to be adapted and favourable positions to be gained as a priority. It also enables advantage to be made of the newness of the system to be able to use as yet unexplored areas.
ACTING ON THE SPECIFIC REQUIREMENTS OF EACH CASE
Each case requires a detailed analysis of its potential editorial strategy before deciding which type of broadcasting media should be used.
That is why we have proposed to several customers to use our expert consultancy services for this very specific field which makes up the distribution, use and broadcasting of images through television. Dominque Curchod Communication s.a. works from the basis of market research, events, situations, marketing and advertising and on annual forecasts.
THIS TECHNOLOGY IS NOT OUT OF REACH
For 20 years, Dominique Curchod Communication has been developing highly sophisticated distribution systems at both the relational and technical levels allowing its customers' subjects to be offered and broadcast right around the world. For example, we are now able to distribute and record a subject in any part of the world for the internal requirements of our customers and also for making these subjects available to nearly 1000 television channels and television agencies via satellite and ftp.
One of the first requirements of Dominique Curchod Communication customers is learning how to control communication in the field of Television.
The commercial customers and federations for whom we work are often able to control print media but often find televisual media a stumbling block or are even completely unable to act if considered at an overall level. This is being increasingly complex with the start of a convergence between internet and television. Paradoxically, it is increasingly necessary to understand the mechanics of this.
Although it is true that these media are more complex than print, there are a number of ways in which this kind of communication can be managed.
This simply requires an understanding of how the distribution process works,editing rules, all the links in the production and distribution chain as well as the systems for measuring and assessing results.